Typography dictates how users read your content. Poor spacing, sizing, or font choices make long-form content tiring to read, causing users to leave your site.
### 1. Font Pairing
Use a strong, modern Sans-Serif font for headers (such as Onest or Inter) and clean fonts for content copy to ensure readability on screens.
### 2. Line Height and Length
- **Line Length**: Keep text lines between 45 and 75 characters long. Lines that are too long make it hard for the eyes to track.
- **Line Height**: Content text should have a line-height of 1.5 to 1.7 to allow visual breathing room between lines.
### 3. Hierarchy and Contrast
Create clear distinctions between h1, h2, h3, and body text using weight and font size variations, helping users scan pages easily.
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