LOTD, A conversion-driven digital campaign and landing experience tailored for high-volume lead generation.
LOTD (Look of the Day) is a fast-paced trend fashion destination delivering curated daily outfit drops, influencer-inspired capsule looks, and runway-ready streetwear.
The Strategic Challenge
Keeping up with hyper-fast fashion micro-trends while providing an ultra-responsive, mobile-first shopping flow for Gen Z shoppers.
The Southern Edge Solution
We built an Instagram-native shoppable storefront with daily outfit drops, video try-on reels, and instant size-swapping drawers.
Key Features & Platform Innovations
✦ Daily Outfit Drop Ticker
New curated 3-piece look dropped every 24 hours with limited-time ensemble pricing.
✦ Shop-the-Reel Video Feed
Direct in-video purchasing allowing users to tap items worn by fashion creators.
✦ Express 1-Click UPI Payment
Frictionless Indian mobile checkout completed in under 10 seconds.
✦ Real-Time Size Availability Alerts
Instant back-in-stock SMS notifications for sold-out viral garments.
Measurable Business Impact
Drove over 100,000 monthly visits and achieved a 65% increase in multi-item ensemble checkouts.
PROJECT GALLERY
